blue is the first digital life insurer in Hong Kong, providing flexible insurance solutions to consumers in a hassle-free manner, online.

Brochure Copywriting

We teamed up with a digital agency to craft the website copy for blue’s website.

Working closely with our partners, we crafted a copy that is suited to the changing and evolving needs of each customer persona.

Company Website:

https://www.blue.com.hk/en