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Liv3ly organizes exciting sporting events that gets mass participation from the public. Some of their events include relay runs, virtual runs and urban obstacle courses.
We worked with a digital agency on the copywriting front for the entire digital campaign on social media to spread awareness and drive sign-ups for two of their branded virtual run – Star Wars & Under Armour.
We crafted story-based copy with an eye for driving conversions for both their app and website. We ensured our copy works followed strict guidelines and one of voice for the brands involved while keeping the narrative engaging and compelling.
In addition, we crafted targeted Facebook ads in a sequence that covered awareness, building interest and conversion sign-ups.