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Organised by Singapore’s National Heritage Board, the Singapore Heritage Fest is a yearly celebration of Singapore’s local culture and heritage.
The event, spread across 3 weeks, allows visitors to delve deep into Singapore’s diverse heritage with active participation in food tours, open houses and performances.
We worked with an event agency for the Hawker food festival marketing aspect of the event. We were tasked with interviewing prominent local food vendors that embodied the spirit of Singapore’s food scene. We captured their thoughts and transformed them into personal stories that were distributed in brochures on the day of the event as well as on the individual stalls themselves.
To capture timeless moments in Singapore’s history, we were commissioned to create long-form articles on pivotal moments that included the Dragon playgrounds and local cuisines amongst the different
ethnic groups.
Brochure Copywriting
On-site Interviews
Content Articles